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Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, volleyball, drone racing and MTB slopestyle. Right from the start, Swatch connected with art and artists. Swatch watches remain a prominent canvas for artists from a broad range of disciplines.

Big Bold Jelly

Swatch Big Bold Jelly

Design statement

Big, bold and bright, the brand new Big Bold Jelly collection from Swatch's Summer 2020 collection is the ultimate standout accessory for the sunshine.

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Back to school

Back to school

Study in style with Swatch – from lecture to library, make a student statement. Get back into the school spirit with our selection of BTS-inspired watches.

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Big bold

Big bold

Inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have big arrows pointing your next move to the right direction.

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Swatch

New in
 Swatch Watch SO27B111
Swatch Watch SO27B111

Swatch

US$111.73
New in
 Swatch Watch SO27B112
Swatch Watch SO27B112

Swatch

US$111.73
New in
 Swatch Watch SO27B113
Swatch Watch SO27B113

Swatch

US$111.73
New in
Ladies Swatch Fairy Frosty Watch LL123
Ladies Swatch Fairy Frosty Watch LL123

Swatch

US$62.77
Bestseller
New in
Unisex Swatch Blueinjelly Watch SO27E105
Unisex Swatch Blueinjelly Watch SO27E105

Swatch

US$106.71
Bestseller
New in
Unisex Swatch Orangeinjelly Watch SO27E102
Unisex Swatch Orangeinjelly Watch SO27E102

Swatch

US$106.71
Bestseller
New in
Unisex Swatch Greeninjelly Watch SO27E104
Unisex Swatch Greeninjelly Watch SO27E104

Swatch

US$106.71
New in
Ladies Swatch Sweet Garden Watch GV135
Ladies Swatch Sweet Garden Watch GV135

Swatch

US$72.81
New in
Ladies Swatch Dhabiscus Watch SUOP112
Ladies Swatch Dhabiscus Watch SUOP112

Swatch

US$77.83
Bestseller
New in
Unisex Swatch #Magicsummer Watch SUOK148
Unisex Swatch #Magicsummer Watch SUOK148

Swatch

US$82.86
New in
Unisex Swatch Always There Watch GB328
Unisex Swatch Always There Watch GB328

Swatch

US$67.79
New in
Unisex Swatch Blue Away Watch GE721
Unisex Swatch Blue Away Watch GE721

Swatch

US$67.79
Showing 1-12 of 282 results

Shop the look

Ladies Swatch Classy Silver Watch YLS466G
Ladies Swatch Classy Silver Watch YLS466G

YLS466G

$121.77 Discontinued
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